Proposals for the Homebase site on Western Avenue in East Acton


In Summer 2017 Barratt London, part of the largest housebuilder in the country, purchased the Homebase site on Western Avenue, known as Western Circus.

Following two rounds of public exhibitions in October and November 2017 attended by around 150 people, we submitted a planning application to the London Borough of Ealing for 333 new homes, including 114 affordable homes, together with a convenience-sized supermarket,  a community café and meeting space and other benefits for the local community. The application received unanimous consent from Ealing Council Planning Commitee in March 2018.

Homebase’s lease on the site expired in September 2018 and the soft-strip, or preparations for demolition of the store, started in October. Following preparatory works, the demolition of  Homebase is expected to commence in December. We anticipate that this first stage of works will last approximately 12 weeks.

We will be providing regular updates to residents throughout the entirety of the construction programme. This will include construction newsletters, on-site notices and message boards, as well as online updates.


Given Ealing’s commitment to deliver 2,500 new affordable homes by 2022, we see the potential to add more homes to the development. We are therefore proposing a Section 73 amendment to our permitted scheme, for an additional 31 new homes, 35% of which would be affordable.

Earlier this year the team discussed the possibility of a modest increase in the number of homes with Ealing Council and it was agreed that an uplift of less than 10% was worth considering, given the good infrastructure provision in the area and the local need for new homes. Together with our design team we have looked at several options to deliver the additional homes, by increasing either the massing or the height of some of the buildings. We came to the conclusion that the latter would allow us to best retain the look and design of the consented scheme while maintaining the relationship with our neighbours at Glendun Court and East Acton Lane.

The amended scheme would see the inclusion of 31 additional homes, including 11 affordable – preserving the consented scheme’s commitment to 35% affordable housing. To provide space for these new homes and ensure minimal impact to our closest neighbours to the West of the site, the buildings near the north east corner of the site would see an uplift of 3, 2 and 1 storeys respectively. The height of these buildings would therefore increase from six to seven storeys, 16 to 19 storeys and 11 to 13 storeys as per the images below and to the right. The distribution of the added height will maintain the cohesive design and proportional relationship of the buildings in the scheme, while at the same time strengthening the role of the tallest building as a clear marker in the area.


VIEWS FROM the a40 looking east


Further to our existing planning permission for the original scheme granted in March 2018, we will not seek to submit another full planning application for the proposed amends explained in this document. Instead, as per our discussions with Ealing Council, given that the proposed uplift represents less than 10% of the original number of homes, we will be pursuing a section 73 application.

Under the Town and Country Planning Act 1990, a section 73 application deals with minor material amendments to a consented scheme, where there is a relevant condition that can be varied. While there is no statutory definition of a ‘minor material amendment’, this is considered to include any amendment where a development is not substantially different from the one which has been approved.


Download the materials from our first exhibition below.

Download the materials from our second exhibition below.

Download residents’ newsletter for amended scheme.


This website is designed to help you stay informed on the progress of the project. We will be updating the website throughout the process to help the community stay as up-to-date as possible.

If you wish to get in touch with us, you can do so by:

0800 307 7319

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You can give us your feedback on the proposed amendments to the scheme by using the comments form below. Alternatively, if you would like to sign up for updates about this development, please write down your contact details and tick the box below before clicking Send.

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